Differentiate or Die
In today’s ultra-competitive world. the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history. yet it remains a key to a company’s survival. the heart of successful marketing.In Differentiate or Die. bestselling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of working to discover and market their product’s uniquely valuable qualities. He examines successful differentiation initiatives from giants like Dell Computer. Southwest Airlines. and Walmart to smaller success stories like Streit’s Matzoh and Connecticut’s tiny Trinity College to determine why some marketers succeed while others struggle and fail. The author outlines the many ways to achieve differentiation. while also warning of how difficult it is to achieve
Autor: Joe Bevilacqua. Lorie Kellogg. Daws Butler
Joe Bevilacqua. Lorie Kellogg. Daws Butler: MP3
When a Cambridge student dramatically attempts to take her own life. DI Mark Joesbury realizes that the university has developed an unhealthy record of young people committing suicide in extraordinary ways. Against huge personal misgivings. Joesbury sends young policewoman DC Lacey Flint to Cambridge. with a brief to work under-cover. posing as a depression-prone. vulnerable student.Psychiatrist Evi Oliver is the only person in Cambridge who knows who Lacey really is – or so they both hope. But as the two women dig deeper into the darker side of university life. they discover a terrifying trend . . . And when Lacey starts experiencing the same disturbing nightmares reported by the dead girls. she knows that she is next.
Autor: Sharon Bolton
Sharon Bolton: MP3
takes some troublesome twists and turns. until Sheriff Brady finds herself wading through a murky morass of graft and corruption that may have given someone reason to killand kill again.
J. A. Jance
Few works have captured the seamy side of American urban life with such graphic immediacy as Frank Norris’ McTeague. Heredity and environment play the role of fate in this portrayal of human degradation in turn-of-the-century San Francisco.McTeague. a successful but naive dentist. marries Trina. introduced to him by her cousin Marcus Schouler. When Trina wins $5.000 in a lottery. and increases the sum by shrewd investment. Schouler. who had wanted to marry Trina himself. feels cheated. In revenge. he exposes McTeague’s lack of diploma or license. Forbidden to practice. McTeague becomes surly. but the miserly Trina refuses to let him use her money. and they sink into poverty. What follows is a descent into the ultimate crime. murder. and life as a fugitive. in a tale that moves toward its harrowing conclusion with the grim power and inevitability of Classic tragedy.
Autor: Frank Norris
Frank Norris: MP3
er awakening to a cause that will drive the rest of her days. But more than McBath’s story or that of her son. Standing Our Ground keenly observes the social and political evolution of America’s gun culture. A must-read for anyone concerned with gun safety in America. it harkens back to such bestsellers as The Short and Tragic Life of Robert Peace and Nobody.
Lucia Kay McBath. Rosemarie Robotham
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