Every company has it at one point. But all too often. it gets lost along the way. leaving the company–and its workers–with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service. and discarding everything else.With clear examples from a variety of industries. Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola’s stock is worth two times that of Pepsi-Co.. even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo. Sun Microsystems. and Little Caesars.Al Ries’s extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.
Autor: Al Ries
Al Ries: MP3
ting incontestable Soviet involvement behind the bombing of Pearl Harbor. A thrilling account of espionage. mystery. and war. Operation Snow will forever change the way we think about Pearl Harbor and World War II.
After his father is killed fighting for the Union. thirteen-year-old Tom Carroll takes a job at a Brooklyn ironworks to support his family. He quickly learns that they are building an ironclad „unsinkable” ship to be called the Monitor to finally sink the Confederates’ „unsinkable” ship. the Merrimac. This is a brilliantly written description of a major sea battle through the eyes of a teenaged boy who both helped build the Monitor and fought on it.
Autor: Opracowanie zbiorowe
Opracowanie zbiorowe: MP3
Iron Tongue of Midnight
In September 1740. singer Tito Amato is offered the lead role in an opera being staged at an isolated villa in the Italian hills. Puzzled by the air of secrecy that enshrouds the production but attracted by a generous fee. Tito agrees. The countryside is awash with the golden hues of autumn. but the bucolic mood quickly turns menacing when a notorious figure from Tito’s past turns up at the villa. That night. at the stroke of twelve. a soprano stumbles over a stranger who has been beaten to death with the clock pendulum. With the local constable away on a boar hunt. the midnight murderer strikes with impunity. raising terror to a fevered crescendo. Tito must pursue his own quest for answers. a quest that leads straight into the painful secrets of his heart and beyond.
Autor: Beverle Graves Myers
Beverle Graves Myers: MP3
All Aunt Hagar’s Children
In fourteen sublime stories. the bestselling and Pulitzer Prize-winning author of The Known World shows that his grasp of the human condition is firmer than ever.Returning to the city that inspired his first prizewinning book. Lost in the City. Jones has filled this new collection with people who call Washington. D.C.. home. Yet it is not the city’s power brokers that most concern him but rather its ordinary citizens. All Aunt Hagar’s Children turns an unflinching eye to the men. women. and children caught between the old ways of the South and the temptations that await them in the city. people who in Jones’s masterful hands. emerge as fully human and morally complex. whether they are country folk used to getting up with the chickens or people with centuries of education behind them. With the legacy of slavery just a stone’s throw behind them and the future uncertain. Jones’s cornucopia of characters will haunt readers for years to come.
[Kellerman] does for the American cop what P. D. James has done for the British mystery. lifting it beyond its genre.Richmond Times-DispatchNo one working in the crime genre is better.Baltimore SunIn Gun Games. the sensational Faye Kellerman once again showcases Peter Decker of the LAPD and Rina Lazarus. arguably the most popular husband and wife team in contemporary crime fiction. A rash of shocking adolescent suicides at an elite Los Angeles private school is at the heart of this gripping thriller that also focuses on the troubled teen Decker and Lazarus have brought into their home: Gabriel Whitman. the son of a psychopath. Herself one-half of one of noir fictions true power couplesalong with her husband. acclaimed mystery writer Jonathan KellermanFaye Kellerman once again demonstrates how American police procedural writing is done to perfection with Gun Games.
Autor: Faye Kellerman
Faye Kellerman: MP3
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