For more than a century. the interplay between private. investor-owned electric utilities and government regulators has shaped the electric power industry in the United States. Provision of an essential service to largely dependent consumers invited government oversight and ever more sophisticated market intervention. The industry has sought to manage. co-opt. and profit from government regulation. In The Power Brokers. Jeremiah Lambert maps this complex interaction from the late nineteenth century to the present day.Lambert’s narrative focuses on seven important industry players: Samuel Insull. the principal industry architect and prime mover; David Lilienthal. chairman of the Tennessee Valley Authority (TVA). who waged a desperate battle for market share; Don Hodel. who presided over the Bonneville Power Administration (BPA) in its failed attempt to launch a multiplant nuclear power program; Paul Joskow. the MIT economics professor who foresaw a restructured
Autor: Kieth Merrill
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Today’s shopping culture is turning the shopper into a zombieand the thrill of the hunt into the robotic management of inventory. For millions of us. the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay. available. and cheap. Why are we willing to pay $3.50 for a latte at Starbucks. but bristle at a 10-cent increase in the price of toothpaste? Why do we drive miles out of our way to buy a bag of 100 razor blades for 50-cents less than at our local store. and then spend $3.99 on a tub of pretzels that we don’t need? We’re wasting our time and money at the cost of our patience and good will.In Shopportunity!. marketing expert Kate Newlin looks behind the aisles of our best known retailers to reveal that the dopamine rush of getting a good deal is confusing shoppers’ wants with their needs. Packed with perceptive reporting. Shopportunity! provides an insider’s view of how marketers create a brand. and the overwhelming p
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